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Configuring Goals in Sitecore
November 30, 2015
You’ve done the work of categorizing your users and content. Now it’s time to discuss your specific goals for each…
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Sitecore User Categorization: How-To
November 19, 2015
Now that you know all about Sitecore Profile and Pattern Cards, it’s time to learn how to set them up….
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Introduction to Sitecore Advanced Marketing and xDB capabilities
November 10, 2015Sitecore clients are poised to start capitalizing on the power of the Experience Platform (formerly DMS), but many are overwhelmed…
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The New SEO Benchmark: Preventing Pogosticking with solid Information Architecture and Quality Content
November 3, 2015Search engines have evolved. Content created for people is now rewarded, which is great news for your brand. It means…
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Sitecore 8.1 – Overview of the exciting new Marketing Features
October 23, 2015We’re excited about this week’s Sitecore 8.1 launch, and as a strategist, I’m extremely pleased with the enhancements to marketing…