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3 keys to unlocking marketing ROI with personalization
April 21, 2020
Multichannel personalization is no longer just a marketing dream. Thanks to data and technology, it’s a real thing—and pulling it off is essential if you want to meet the demands of…
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Martech is not a strategy: How an experience-forward approach drives ROI
April 6, 2020
In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….
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Top 10 Sitecore 9.3 tools for marketers and developers
January 22, 2020
Software upgrades can often be more style than substance. More mundane maintenance than sweeping digital transformation. Once the fanfare fizzles…
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Getting started with B2B onsite personalization
September 13, 2019
In 2013, I saw my first demo of onsite personalization. My team was working with SmarterHQ, a pioneer in cross-channel…
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4 strategic initiatives to help you prepare for the future of personalization
August 27, 2019
There’s nothing that earns my loyalty like a curated experience. When a brand can make it easier for me to…