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  • 3 keys to unlocking marketing ROI with personalization

    April 21, 2020

    Multichannel personalization is no longer just a marketing dream. Thanks to data and technology, it’s a real thing—and pulling it off is essential if you want to meet the demands of…

    AI, Digital, Digital strategy, Marketing Automation, Personalization View More
  • Martech is not a strategy: How an experience-forward approach drives ROI

    April 6, 2020

    In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….

    AI, Analytics, Digital, Digital strategy, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Sitecore View More
  • Getting started with B2B onsite personalization

    September 13, 2019

    In 2013, I saw my first demo of onsite personalization. My team was working with SmarterHQ, a pioneer in cross-channel…

    Analytics, Digital, Digital strategy, Personalization, Salesforce, Sitecore View More
  • 4 strategic initiatives to help you prepare for the future of personalization

    August 27, 2019

    There’s nothing that earns my loyalty like a curated experience. When a brand can make it easier for me to…

    Analytics, Digital, Digital strategy, Personalization View More

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