3 keys to unlocking marketing ROI with personalizationApril 21, 2020
Multichannel personalization is no longer just a marketing dream. Thanks to data and technology, it’s a real thing—and pulling it off is essential if you want to meet the demands of…
Martech is not a strategy: How an experience-forward approach drives ROIApril 6, 2020
In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….
Getting started with B2B onsite personalizationSeptember 13, 2019
In 2013, I saw my first demo of onsite personalization. My team was working with SmarterHQ, a pioneer in cross-channel…
4 strategic initiatives to help you prepare for the future of personalizationAugust 27, 2019
There’s nothing that earns my loyalty like a curated experience. When a brand can make it easier for me to…
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