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‘Customer centricity’ in Manufacturing starts with marketing
February 28, 2019Over the last several decades, the evolution of manufacturing companies – whether discrete, process, or automotive – has been focused…
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Sitecore + Salesforce Marketing Cloud solves marketers’ biggest problem
September 24, 2018
This person exists in every marketing organization. She’s brilliant, ambitious, and more technically savvy than her leaders. She writes, she…
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Journeys solve distributed marketers’ biggest problem
August 22, 2018As a corporate marketer, few things give you more heartburn than your owners/operators, franchisees, or distributors running around with your…
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Stuck in Salesforce Journey Builder? Here’s why…
June 21, 2018
The Salesforce Journey Builder demo is so appealing – a gorgeous, drag and drop canvas for marketers to orchestrate complete…
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Salesforce and Sitecore: A match made in CX heaven
June 12, 2018
As the world’s savviest digital marketers descend on downtown Chicago for the annual Salesforce “Connections” conference this week, Salesforce will…