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  • ‘Customer centricity’ in Manufacturing starts with marketing

    February 28, 2019

    Over the last several decades, the evolution of manufacturing companies – whether discrete, process, or automotive – has been focused…

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  • Sitecore + Salesforce Marketing Cloud solves marketers’ biggest problem

    September 24, 2018

    This person exists in every marketing organization. She’s brilliant, ambitious, and more technically savvy than her leaders. She writes, she…

    Salesforce, Sitecore View More
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    Journeys solve distributed marketers’ biggest problem

    August 22, 2018

    As a corporate marketer, few things give you more heartburn than your owners/operators, franchisees, or distributors running around with your…

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  • Stuck in Salesforce Journey Builder? Here’s why…

    June 21, 2018

    The Salesforce Journey Builder demo is so appealing – a gorgeous, drag and drop canvas for marketers to orchestrate complete…

    Marketing Automation, Marketing Cloud, Salesforce View More
  • Salesforce and Sitecore: A match made in CX heaven

    June 12, 2018

    As the world’s savviest digital marketers descend on downtown Chicago for the annual Salesforce “Connections” conference this week, Salesforce will…

    Digital, Salesforce, Sitecore View More

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