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Horizontal Launches Salesforce CMS Connect and CMS Sync
April 6, 2021
Building digital marketing campaigns can be a chore. Many marketers know the headache of downloading images from their content management system (CMS) and uploading them for an email send — only to…
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Data health in a predictive world
November 23, 2020
Every business wants to get the most out of their data. Some firms are looking to forecast revenue probability, while…
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Marketers: It’s time to phase out the preference center
August 12, 2020
Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data….
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Citizen Data Science: How does Einstein make AI more accessible?
January 31, 2020
In the experience economy, finding an efficient way to turn mountains of customer data into actionable patterns and insights gives…
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Einstein AI Summit 2019
April 12, 2019Listening to all of the hype, buzz, and predictions around Artificial Intelligence over the last few years, I’ve turned into…
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Our AI Point of View
February 27, 2019“AI is the new electricity. Just as 100 years ago electricity transformed industry after industry, AI will now do the…