Horizontal Launches Salesforce CMS Connect and CMS SyncApril 6, 2021
Building digital marketing campaigns can be a chore. Many marketers know the headache of downloading images from their content management system (CMS) and uploading them for an email send — only to…
Data health in a predictive worldNovember 23, 2020
Every business wants to get the most out of their data. Some firms are looking to forecast revenue probability, while…
Marketers: It’s time to phase out the preference centerAugust 12, 2020
Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data….
Citizen Data Science: How does Einstein make AI more accessible?January 31, 2020
In the experience economy, finding an efficient way to turn mountains of customer data into actionable patterns and insights gives…
Einstein AI Summit 2019April 12, 2019
Listening to all of the hype, buzz, and predictions around Artificial Intelligence over the last few years, I’ve turned into…
Our AI Point of ViewFebruary 27, 2019
“AI is the new electricity. Just as 100 years ago electricity transformed industry after industry, AI will now do the…
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