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  • Defining the End-to-End (E2E) business process

    January 25, 2021

    Simply put there are two types of people out there, those who are advocates of a process and those who…

    COVID, Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • 3 digital marketing trends you can’t afford to ignore in 2021

    January 18, 2021

    Reimagining the customer journey, increased audience segmentation and interactive content: three major trends that will ride the wave of Covid-fuelled…

    Commerce, COVID, Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Other, Personalization, Salesforce, Salesforce, Sitecore View More
  • Salesforce Digital 360 perfectly aligns with our experience-forward mission

    September 30, 2020
    Salesforce Digital 360

    Last week, Salesforce announced the launch of Digital 360. Digital 360 fuses Marketing Cloud, Commerce Cloud and Experience Cloud (formerly known…

    COVID, Customer Experience, Digital, Digital strategy, Marketing Cloud, Personalization, Preference Center, Salesforce View More
  • Checking the healthcare industry’s pulse: How to win with connected experiences

    May 20, 2020
    Healthcare Industry Connected Experiences

    Pre-COVID, healthcare organizations were already shifting to a digital-first experience to meet patient needs and outpace their competition. While the…

    COVID, Digital, Personalization, Salesforce, Sitecore View More
  • How did DIY become the new value-add?

    May 13, 2020
    DIY is the new value-add

    To satisfy the expectations of today’s customers, you need to meet them where they are. By harnessing the power of…

    COVID, Customer Experience, Marketing Cloud, Salesforce View More

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