How Sitecore’s Automation Tools Can Make Personalisation EasierAugust 15, 2021
Personalisation is hard. But as American educator, author and politician, Hamilton Holt once said, “Nothing worthwhile comes easily”. Most companies…
Our take: Sitecore adds Boxever and Four51 to digital experience platformMay 3, 2021
With a $1.2 Billion war chest at his disposal, new Sitecore CEO Steve Tzikakis was not shy in making an…
Salesforce B2B Commerce Classic and Lightning: Two sides of the same coinApril 4, 2021
Salesforce started its B2B commerce journey back in 2018 with the acquisition of CloudCraze, a SaaS ‘B2B Commerce’ managed package…
3 things you need for a campaign to succeedFebruary 8, 2021
I repeatedly hear comments like: my campaigns are too complex, they’re too reactive or I cannot report on them effectively….
Personalize customer journeys in real time with Salesforce Interaction StudioJanuary 28, 2021
Horizontal Digital has officially been approved as a Salesforce Interaction Studio implementation partner. With this new designation under our belts, we’re excited to help…
Adapting to the world post Covid-19January 26, 2021
It goes without saying that Covid has moved our world to engage more digitally and there are numerous examples in…
Defining the End-to-End (E2E) business processJanuary 25, 2021
Simply put there are two types of people out there, those who are advocates of a process and those who…
3 digital marketing trends you can’t afford to ignore in 2021January 18, 2021
Reimagining the customer journey, increased audience segmentation and interactive content: three major trends that will ride the wave of Covid-fuelled…
Digital transformation in the real estate industry in the Middle EastNovember 29, 2020
UAE-based Emaar operates a complex business in several verticals including premium properties, shopping malls and retail, and hospitality and leisure….
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