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Sitecore 101: What every marketer needs to know about Sitecore
October 24, 2020What every marketer needs to know about Sitecore – a leading Content Management System (CMS) that fuels data-driven marketing. Marketers…
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How do you capture the magic of the moment?
October 15, 2020Picture this scenario. You’re on the couch, watching an episode of “The Office,” when you receive an email on your phone about an…
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Salesforce Digital 360 perfectly aligns with our experience-forward mission
September 30, 2020Last week, Salesforce announced the launch of Digital 360. Digital 360 fuses Marketing Cloud, Commerce Cloud and Experience Cloud (formerly known…
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The Horizontal combination of Salesforce & Sitecore, at Salesforce Live: Middle East and Africa
September 9, 2020The modern marketing department in MEA has to combine a large stack of technology to orchestrate the customer Experiences they…
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How do Sitecore + Salesforce deliver connected experiences?
September 8, 2020Ever been on an awkward first date? Stilted conversations, uncomfortable silences, forced laughter — the whole nine yards. As hard…
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Horizontal Digital opens Jaipur office to expand Salesforce footprint in India
August 23, 2020Horizontal Digital, an experience-forward marketing and technology consultancy, opened the doors of its ninth office today in Jaipur — the…
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Marketers: It’s time to phase out the preference center
August 12, 2020Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data….
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Google says that user experience will soon affect your search ranking
July 27, 2020Cast your mind back to 2015. It might seem like a lifetime ago for a lot of reasons, but it…
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How can Sitecore data help you build better Salesforce Marketing Cloud Journeys?
May 21, 2020What if you could automatically trigger an email to customers with the top products they viewed on your website? What…
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How did DIY become the new value-add?
May 13, 2020To satisfy the expectations of today’s customers, you need to meet them where they are. By harnessing the power of…
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