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How can Sitecore data help you build better Salesforce Marketing Cloud Journeys?
May 21, 2020
What if you could automatically trigger an email to customers with the top products they viewed on your website? What…
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Checking the healthcare industry’s pulse: How to win with connected experiences
May 20, 2020
Pre-COVID, healthcare organizations were already shifting to a digital-first experience to meet patient needs and outpace their competition. While the…
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How did DIY become the new value-add?
May 13, 2020
To satisfy the expectations of today’s customers, you need to meet them where they are. By harnessing the power of…
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Horizontal Digital achieves Sitecore Content Hub specialization
May 4, 2020
Horizontal Digital achieves Sitecore Content Hub specialization Continuing its 16-year investment in the Sitecore platform, Horizontal Digital was awarded the…
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10 email deliverability tips for getting into your customers’ inboxes
April 27, 2020
Every email marketer wants to ensure their emails hit their subscribers’ inboxes. In fact, most experts will tell you to…
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3 keys to unlocking marketing ROI with personalization
April 21, 2020
Multichannel personalization is no longer just a marketing dream. Thanks to data and technology, it’s a real thing—and pulling it off is essential if you want to meet the demands of…
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Leveraging the new Marketing Cloud Einstein features
April 20, 2020
If you’ve logged into Marketing Cloud recently, you’ve probably noticed that a few exciting changes to the interface have rolled…
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Leverage experience intelligence to raise the bar on Sitecore search
April 8, 2020
Personalization was a hot trend a while back. Now it’s table stakes – a minimum expectation. If you’re not doing it, you’re already…
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Why Google’s decision to kill cookies impacts your CMS decision
April 7, 2020
The humble web browser cookie has been an ever-present feature of the internet since web browsers took off in the…
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Martech is not a strategy: How an experience-forward approach drives ROI
April 6, 2020
In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….