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Our take: Sitecore adds Boxever and Four51 to digital experience platform
May 3, 2021
With a $1.2 Billion war chest at his disposal, new Sitecore CEO Steve Tzikakis was not shy in making an…
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Personalize customer journeys in real time with Salesforce Interaction Studio
January 28, 2021Horizontal Digital has officially been approved as a Salesforce Interaction Studio implementation partner. With this new designation under our belts, we’re excited to help…
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How do Sitecore + Salesforce deliver connected experiences?
September 8, 2020
Ever been on an awkward first date? Stilted conversations, uncomfortable silences, forced laughter — the whole nine yards. As hard…
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3 keys to unlocking marketing ROI with personalization
April 21, 2020
Multichannel personalization is no longer just a marketing dream. Thanks to data and technology, it’s a real thing—and pulling it off is essential if you want to meet the demands of…
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Leveraging the new Marketing Cloud Einstein features
April 20, 2020
If you’ve logged into Marketing Cloud recently, you’ve probably noticed that a few exciting changes to the interface have rolled…
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Why Google’s decision to kill cookies impacts your CMS decision
April 7, 2020
The humble web browser cookie has been an ever-present feature of the internet since web browsers took off in the…
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Martech is not a strategy: How an experience-forward approach drives ROI
April 6, 2020
In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….
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5 business benefits of Einstein Voice
February 21, 2020
In the workplace, voice technology is the next frontier. By 2023, 25% of employee interactions are projected to take place…
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Citizen Data Science: What problems does Einstein solve for our clients?
February 14, 2020
It’s an exciting time to be in the artificial intelligence industry. By 2025, the global AI market size is expected…
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Citizen Data Science: How does Einstein make AI more accessible?
January 31, 2020
In the experience economy, finding an efficient way to turn mountains of customer data into actionable patterns and insights gives…