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  • Our take: Sitecore adds Boxever and Four51 to digital experience platform

    May 3, 2021
    Sitecore adds Boxever and Four51

    With a $1.2 Billion war chest at his disposal, new Sitecore CEO Steve Tzikakis was not shy in making an…

    AI, Behavioral Data, Customer Experience, Digital, Digital Marketing, Digital strategy, Dubai, India, Personalization, Sitecore View More
  • Personalize customer journeys in real time with Salesforce Interaction Studio

    January 28, 2021

    Horizontal Digital has officially been approved as a Salesforce Interaction Studio implementation partner. With this new designation under our belts, we’re excited to help…

    AI, Customer Experience, Digital, Digital strategy, Marketing Automation, Marketing Cloud, Personalization, Salesforce View More
  • How do Sitecore + Salesforce deliver connected experiences?

    September 8, 2020
    Connected Experiences

    Ever been on an awkward first date? Stilted conversations, uncomfortable silences, forced laughter — the whole nine yards. As hard…

    AI, Commerce, Customer Experience, Digital, Digital strategy, Marketing Automation, Marketing Cloud, Salesforce, Sitecore View More
  • 3 keys to unlocking marketing ROI with personalization

    April 21, 2020

    Multichannel personalization is no longer just a marketing dream. Thanks to data and technology, it’s a real thing—and pulling it off is essential if you want to meet the demands of…

    AI, Digital, Digital strategy, Marketing Automation, Personalization View More
  • Leveraging the new Marketing Cloud Einstein features

    April 20, 2020

    If you’ve logged into Marketing Cloud recently, you’ve probably noticed that a few exciting changes to the interface have rolled…

    AI, Analytics, Digital, Marketing Automation, Marketing Cloud, Other, Personalization, Salesforce View More
  • Why Google’s decision to kill cookies impacts your CMS decision

    April 7, 2020

    The humble web browser cookie has been an ever-present feature of the internet since web browsers took off in the…

    AI, Digital strategy, Sitecore View More
  • Martech is not a strategy: How an experience-forward approach drives ROI

    April 6, 2020

    In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….

    AI, Analytics, Digital, Digital strategy, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Sitecore View More
  • 5 business benefits of Einstein Voice

    February 21, 2020

    In the workplace, voice technology is the next frontier. By 2023, 25% of employee interactions are projected to take place…

    AI, AI, Digital, Digital strategy View More
  • Citizen Data Science: What problems does Einstein solve for our clients?

    February 14, 2020

    It’s an exciting time to be in the artificial intelligence industry. By 2025, the global AI market size is expected…

    AI, Analytics, Digital, Salesforce View More
  • Citizen Data Science: How does Einstein make AI more accessible?

    January 31, 2020

    In the experience economy, finding an efficient way to turn mountains of customer data into actionable patterns and insights gives…

    AI, AI, Analytics, Digital strategy, Salesforce View More
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