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Digital transformation in the real estate industry in the Middle East
November 29, 2020
UAE-based Emaar operates a complex business in several verticals including premium properties, shopping malls and retail, and hospitality and leisure….
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How does Sitecore xDB scale data across your site, Google Analytics and CRM?
June 10, 2020
A few years ago, during the days of Sitecore 7, the Experience Database (xDB) was introduced to solve the challenge…
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Leveraging the new Marketing Cloud Einstein features
April 20, 2020
If you’ve logged into Marketing Cloud recently, you’ve probably noticed that a few exciting changes to the interface have rolled…
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Martech is not a strategy: How an experience-forward approach drives ROI
April 6, 2020
In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….
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How predictive models can help you make critical decisions during the Coronavirus crisis
March 24, 2020
COVID-19 is sticking around for the long haul. At a minimum, the pandemic’s economic impact is projected to slow down…
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Citizen Data Science: What problems does Einstein solve for our clients?
February 14, 2020
It’s an exciting time to be in the artificial intelligence industry. By 2025, the global AI market size is expected…
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Citizen Data Science: How does Einstein make AI more accessible?
January 31, 2020
In the experience economy, finding an efficient way to turn mountains of customer data into actionable patterns and insights gives…
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What’s new in Sitecore 9.2?
October 20, 2019
As a leading digital experience platform, Sitecore strives to continually innovative and enable their customers with cutting-edge marketing and development…
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Getting started with B2B onsite personalization
September 13, 2019
In 2013, I saw my first demo of onsite personalization. My team was working with SmarterHQ, a pioneer in cross-channel…
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4 strategic initiatives to help you prepare for the future of personalization
August 27, 2019
There’s nothing that earns my loyalty like a curated experience. When a brand can make it easier for me to…