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Getting your organization analytics ready
July 14, 2022
Analyzing data is the most reliable way to assess your business and make decisions. So the question is, why don’t…
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The best of Salesforce Summer ‘22 Release Features, Analytics Edition
May 26, 2022
Your Salesforce data just got upgraded With the new Summer ’22 Release, you’ll find a variety of enhancements to Salesforce…
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Putting Strategy Behind your Success Measurements
June 28, 2021Chances are you have arrived at this blog article because you are thinking about how to measure success when it…
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5 ways to filter data in Tableau CRM
March 1, 2021
Tableau CRM (formerly known as Einstein Analytics) features a powerful AI engine that can turn your data into the predictive…
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Digital transformation in the real estate industry in the Middle East
November 29, 2020
UAE-based Emaar operates a complex business in several verticals including premium properties, shopping malls and retail, and hospitality and leisure….
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How does Sitecore xDB scale data across your site, Google Analytics and CRM?
June 10, 2020
A few years ago, during the days of Sitecore 7, the Experience Database (xDB) was introduced to solve the challenge…
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Leveraging the new Marketing Cloud Einstein features
April 20, 2020
If you’ve logged into Marketing Cloud recently, you’ve probably noticed that a few exciting changes to the interface have rolled…
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Martech is not a strategy: How an experience-forward approach drives ROI
April 6, 2020
In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….
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How predictive models can help you make critical decisions during the Coronavirus crisis
March 24, 2020
COVID-19 is sticking around for the long haul. At a minimum, the pandemic’s economic impact is projected to slow down…
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Citizen Data Science: What problems does Einstein solve for our clients?
February 14, 2020
It’s an exciting time to be in the artificial intelligence industry. By 2025, the global AI market size is expected…