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5 Tips for Achieving ISTQB Foundation Level Certification
December 14, 2022
Are you new to the software testing world and have recently started your journey as a quality analyst, or do…
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Getting your organization analytics ready
July 14, 2022
Analyzing data is the most reliable way to assess your business and make decisions. So the question is, why don’t…
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The best of Salesforce Summer ‘22 Release Features, Analytics Edition
May 26, 2022
Your Salesforce data just got upgraded With the new Summer ’22 Release, you’ll find a variety of enhancements to Salesforce…
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Putting Strategy Behind your Success Measurements
June 28, 2021Chances are you have arrived at this blog article because you are thinking about how to measure success when it…
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5 ways to filter data in Tableau CRM
March 1, 2021
Tableau CRM (formerly known as Einstein Analytics) features a powerful AI engine that can turn your data into the predictive…
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Digital transformation in the real estate industry in the Middle East
November 29, 2020
UAE-based Emaar operates a complex business in several verticals including premium properties, shopping malls and retail, and hospitality and leisure….
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How does Sitecore xDB scale data across your site, Google Analytics and CRM?
June 10, 2020
A few years ago, during the days of Sitecore 7, the Experience Database (xDB) was introduced to solve the challenge…
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Leveraging the new Marketing Cloud Einstein features
April 20, 2020
If you’ve logged into Marketing Cloud recently, you’ve probably noticed that a few exciting changes to the interface have rolled…
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Martech is not a strategy: How an experience-forward approach drives ROI
April 6, 2020
In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….
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How predictive models can help you make critical decisions during the Coronavirus crisis
March 24, 2020
COVID-19 is sticking around for the long haul. At a minimum, the pandemic’s economic impact is projected to slow down…