5 Tips for Achieving ISTQB Foundation Level CertificationDecember 14, 2022
Are you new to the software testing world and have recently started your journey as a quality analyst, or do…
Getting your organization analytics readyJuly 14, 2022
Analyzing data is the most reliable way to assess your business and make decisions. So the question is, why don’t…
The best of Salesforce Summer ‘22 Release Features, Analytics EditionMay 26, 2022
Your Salesforce data just got upgraded With the new Summer ’22 Release, you’ll find a variety of enhancements to Salesforce…
Putting Strategy Behind your Success MeasurementsJune 28, 2021
Chances are you have arrived at this blog article because you are thinking about how to measure success when it…
5 ways to filter data in Tableau CRMMarch 1, 2021
Tableau CRM (formerly known as Einstein Analytics) features a powerful AI engine that can turn your data into the predictive…
Digital transformation in the real estate industry in the Middle EastNovember 29, 2020
UAE-based Emaar operates a complex business in several verticals including premium properties, shopping malls and retail, and hospitality and leisure….
How does Sitecore xDB scale data across your site, Google Analytics and CRM?June 10, 2020
A few years ago, during the days of Sitecore 7, the Experience Database (xDB) was introduced to solve the challenge…
Leveraging the new Marketing Cloud Einstein featuresApril 20, 2020
If you’ve logged into Marketing Cloud recently, you’ve probably noticed that a few exciting changes to the interface have rolled…
Martech is not a strategy: How an experience-forward approach drives ROIApril 6, 2020
In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….
How predictive models can help you make critical decisions during the Coronavirus crisisMarch 24, 2020
COVID-19 is sticking around for the long haul. At a minimum, the pandemic’s economic impact is projected to slow down…
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