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Getting started with B2B onsite personalization
September 13, 2019
In 2013, I saw my first demo of onsite personalization. My team was working with SmarterHQ, a pioneer in cross-channel…
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4 strategic initiatives to help you prepare for the future of personalization
August 27, 2019
There’s nothing that earns my loyalty like a curated experience. When a brand can make it easier for me to…
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Sitecore Commerce 8.2.1 Analytics Issue
November 25, 2017This blog post quickly talks about a issue and resolution which I faced in populating the data in commerce related…
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Crawl, walk, run into digital marketing with Sitecore
August 15, 2017
Imagine this scenario: as an experienced digital marketer, you have multiple sources of acquisition: SEO, SEM, display advertising, print advertising,…
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A/B testing with Sitecore Email Experience Manager (EXM)
April 28, 2017How to do A/B testing with email campaigns in Sitecore? A/B testing any email campaign is the best way to…
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Sitecore 8 Content Testing : Start A/B Multivariate Tests without Workflow
June 27, 2016
Greetings Readers, In my previous blogpost , we saw how to add the ability to start A/B test in Experience Editor…
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Sitecore 8 Content Testing : Start A/B Multivariate Tests using Workflow Commands
June 19, 2016
Greetings Readers, I am going to write a quick blog post about starting A/B Test via workflow, In Sitecore CMS…
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The New SEO Benchmark: Preventing Pogosticking with solid Information Architecture and Quality Content
November 3, 2015Search engines have evolved. Content created for people is now rewarded, which is great news for your brand. It means…
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Sitecore 8.1 – Overview of the exciting new Marketing Features
October 23, 2015We’re excited about this week’s Sitecore 8.1 launch, and as a strategist, I’m extremely pleased with the enhancements to marketing…
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Programmatically Get Multi Variate Test Datasource Items of a Sitecore Item
September 8, 2015In the previous two blog posts, Programmatically Get Datasource Items of a Sitecore Item and Programmatically Get Personalization Datasource Items…