-
3 keys to unlocking marketing ROI with personalization
April 21, 2020
Multichannel personalization is no longer just a marketing dream. Thanks to data and technology, it’s a real thing—and pulling it off is essential if you want to meet the demands of…
-
Leverage experience intelligence to raise the bar on Sitecore search
April 8, 2020
Personalization was a hot trend a while back. Now it’s table stakes – a minimum expectation. If you’re not doing it, you’re already…
-
Why Google’s decision to kill cookies impacts your CMS decision
April 7, 2020
The humble web browser cookie has been an ever-present feature of the internet since web browsers took off in the…
-
Martech is not a strategy: How an experience-forward approach drives ROI
April 6, 2020
In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….
-
Top 4 takeaways from Deluxe Exchange 20
March 6, 2020
Last month, I flew to Phoenix, Arizona for Deluxe Exchange 20—a two-day conference for business leaders centered around market growth…
-
5 business benefits of Einstein Voice
February 21, 2020
In the workplace, voice technology is the next frontier. By 2023, 25% of employee interactions are projected to take place…
-
Behind the Scenes: What fuels user experience?
February 7, 2020
What are the secrets behind a great user experience? When it comes to strategizing and redesigning websites, portals and apps,…
-
Citizen Data Science: How does Einstein make AI more accessible?
January 31, 2020
In the experience economy, finding an efficient way to turn mountains of customer data into actionable patterns and insights gives…
-
A creative’s wishlist for Sitecore Symposium
December 6, 2019
First things first: I’m not a developer. As such, I have a limited perspective as to how this year’s tech-oriented…
-
4 Insights from Dreamforce 2019
December 3, 2019
Dreamforce 2019 was a whirlwind—and the Horizontal Digital team took San Francisco by storm. We led several speaker sessions on…