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Martech is not a strategy: How an experience-forward approach drives ROI
April 6, 2020
In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….
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Top 4 takeaways from Deluxe Exchange 20
March 6, 2020
Last month, I flew to Phoenix, Arizona for Deluxe Exchange 20—a two-day conference for business leaders centered around market growth…
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5 business benefits of Einstein Voice
February 21, 2020
In the workplace, voice technology is the next frontier. By 2023, 25% of employee interactions are projected to take place…
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Behind the Scenes: What fuels user experience?
February 7, 2020
What are the secrets behind a great user experience? When it comes to strategizing and redesigning websites, portals and apps,…
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Citizen Data Science: How does Einstein make AI more accessible?
January 31, 2020
In the experience economy, finding an efficient way to turn mountains of customer data into actionable patterns and insights gives…
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A creative’s wishlist for Sitecore Symposium
December 6, 2019
First things first: I’m not a developer. As such, I have a limited perspective as to how this year’s tech-oriented…
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4 Insights from Dreamforce 2019
December 3, 2019
Dreamforce 2019 was a whirlwind—and the Horizontal Digital team took San Francisco by storm. We led several speaker sessions on…
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Inside Horizontal: Genevieve Hall
October 8, 2019
We are heading over to our design team to meet Sr. UX Designer, Genevieve Hall. Genevieve says what motivates her…
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Getting started with B2B onsite personalization
September 13, 2019
In 2013, I saw my first demo of onsite personalization. My team was working with SmarterHQ, a pioneer in cross-channel…
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4 strategic initiatives to help you prepare for the future of personalization
August 27, 2019
There’s nothing that earns my loyalty like a curated experience. When a brand can make it easier for me to…