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Horizontal Digital opens Jaipur office to expand Salesforce footprint in India
August 23, 2020
Horizontal Digital, an experience-forward marketing and technology consultancy, opened the doors of its ninth office today in Jaipur — the…
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Marketers: It’s time to phase out the preference center
August 12, 2020
Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data….
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Horizontal Digital achieves global Sitecore Platinum Partner status with MEA renewal
August 12, 2020
Dubai, United Arab Emirates — [12 August 2020]— Horizontal Digital is proud to announce that it has been awarded Global…
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Google says that user experience will soon affect your search ranking
July 27, 2020
Cast your mind back to 2015. It might seem like a lifetime ago for a lot of reasons, but it…
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Fine-grained APIs vs. coarse-grained APIs
June 9, 2020
When it comes to large-scale enterprise integrations, application programming interfaces (APIs) have emerged as one of the most durable, secure…
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3 keys to unlocking marketing ROI with personalization
April 21, 2020
Multichannel personalization is no longer just a marketing dream. Thanks to data and technology, it’s a real thing—and pulling it off is essential if you want to meet the demands of…
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Leverage experience intelligence to raise the bar on Sitecore search
April 8, 2020
Personalization was a hot trend a while back. Now it’s table stakes – a minimum expectation. If you’re not doing it, you’re already…
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Why Google’s decision to kill cookies impacts your CMS decision
April 7, 2020
The humble web browser cookie has been an ever-present feature of the internet since web browsers took off in the…
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Martech is not a strategy: How an experience-forward approach drives ROI
April 6, 2020
In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….
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Top 4 takeaways from Deluxe Exchange 20
March 6, 2020
Last month, I flew to Phoenix, Arizona for Deluxe Exchange 20—a two-day conference for business leaders centered around market growth…