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Top 10 Sitecore 9.3 tools for marketers and developers
January 22, 2020
Software upgrades can often be more style than substance. More mundane maintenance than sweeping digital transformation. Once the fanfare fizzles…
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A creative’s wishlist for Sitecore Symposium
December 6, 2019
First things first: I’m not a developer. As such, I have a limited perspective as to how this year’s tech-oriented…
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4 Insights from Dreamforce 2019
December 3, 2019
Dreamforce 2019 was a whirlwind—and the Horizontal Digital team took San Francisco by storm. We led several speaker sessions on…
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7 Questions & Answers on Why You Need Sitecore 9
October 9, 2019
Thinking about upgrading to Sitecore 9? The latest version of Sitecore’s Experience Platform is all about drag-and-drop features, AI insights…
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Stuck in Salesforce Journey Builder? Here’s why…
June 21, 2018
The Salesforce Journey Builder demo is so appealing – a gorgeous, drag and drop canvas for marketers to orchestrate complete…
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Marketing Automation for Dummies
May 10, 2018This Q&A with 2-Time Sitecore Strategist MVP, Angela Gustafson, highlights another Sitecore 9 feature that we’re excited about: Marketing Automation….
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How to use A/B testing as a Marketer
May 7, 2018
A recent Gartner Survey found that of 206 marketers, only 33% were regularly using A/B or multivariate testing technology and…
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Overcoming Roadblocks. The Journey to Digital Marketing at Scale
March 5, 2018Have you ever bought a piece of technology that was supposed to simplify your life – like a smartphone or…
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Our Top 5 Digital Marketing Trends for 2018
March 5, 2018
Every year digital marketing trends shift. With the pace accelerating, marketers need to be informed, diligent and agile in their…
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Crawl, walk, run into digital marketing with Sitecore
August 15, 2017
Imagine this scenario: as an experienced digital marketer, you have multiple sources of acquisition: SEO, SEM, display advertising, print advertising,…