-
The Horizontal combination of Salesforce & Sitecore, at Salesforce Live: Middle East and Africa
September 9, 2020
The modern marketing department in MEA has to combine a large stack of technology to orchestrate the customer Experiences they…
-
How do Sitecore + Salesforce deliver connected experiences?
September 8, 2020
Ever been on an awkward first date? Stilted conversations, uncomfortable silences, forced laughter — the whole nine yards. As hard…
-
Marketers: It’s time to phase out the preference center
August 12, 2020
Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data….
-
How does Sitecore xDB scale data across your site, Google Analytics and CRM?
June 10, 2020
A few years ago, during the days of Sitecore 7, the Experience Database (xDB) was introduced to solve the challenge…
-
Marketing Cloud roles & permissions explained: Part 1
June 9, 2020Have you ever wondered why Marketing Cloud has a default role called Administrator and another called Marketing Cloud Administrator? What’s…
-
How can Sitecore data help you build better Salesforce Marketing Cloud Journeys?
May 21, 2020
What if you could automatically trigger an email to customers with the top products they viewed on your website? What…
-
10 email deliverability tips for getting into your customers’ inboxes
April 27, 2020
Every email marketer wants to ensure their emails hit their subscribers’ inboxes. In fact, most experts will tell you to…
-
3 keys to unlocking marketing ROI with personalization
April 21, 2020
Multichannel personalization is no longer just a marketing dream. Thanks to data and technology, it’s a real thing—and pulling it off is essential if you want to meet the demands of…
-
Leveraging the new Marketing Cloud Einstein features
April 20, 2020
If you’ve logged into Marketing Cloud recently, you’ve probably noticed that a few exciting changes to the interface have rolled…
-
Martech is not a strategy: How an experience-forward approach drives ROI
April 6, 2020
In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….