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Setting yourself up for CDP success
March 1, 2022The power and beauty of a CDP – or customer data platform – comes from its ability to harness customer…
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Spring ‘22 Salesforce Release Features Just Launched! — Check out a few of our favorites!
February 16, 2022The Spring ’22 Salesforce release is here! With the sheer volume of latest innovations being brought to Salesforce with this…
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4 Salesforce Marketing Features from Spring ‘22 You Don’t Want To Miss
February 10, 2022Though the temps are still below zero here in Minneapolis, Spring ‘22 has arrived at Salesforce! Marketers rejoice, our release…
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Accelerate your email campaigns with Salesforce CMS Sync
December 7, 2021Personalized email campaigns are a driving force behind delivering connected digital experiences. But behind the scenes, marketers know that deploying…
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How Sitecore’s Automation Tools Can Make Personalisation Easier
August 15, 2021Personalisation is hard. But as American educator, author and politician, Hamilton Holt once said, “Nothing worthwhile comes easily”. Most companies…
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Sitecore Content Hub 101: Part 1
June 14, 2021In a world where your car can (almost) drive itself, there are still a few things the robots haven’t yet…
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Horizontal Launches Salesforce CMS Connect and CMS Sync
April 6, 2021
Building digital marketing campaigns can be a chore. Many marketers know the headache of downloading images from their content management system (CMS) and uploading them for an email send — only to…
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Salesforce B2B Commerce Classic and Lightning: Two sides of the same coin
April 4, 2021
Salesforce started its B2B commerce journey back in 2018 with the acquisition of CloudCraze, a SaaS ‘B2B Commerce’ managed package…
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3 things you need for a campaign to succeed
February 8, 2021
I repeatedly hear comments like: my campaigns are too complex, they’re too reactive or I cannot report on them effectively….
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Personalize customer journeys in real time with Salesforce Interaction Studio
January 28, 2021Horizontal Digital has officially been approved as a Salesforce Interaction Studio implementation partner. With this new designation under our belts, we’re excited to help…