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3 digital marketing trends you can’t afford to ignore in 2021
January 18, 2021
Reimagining the customer journey, increased audience segmentation and interactive content: three major trends that will ride the wave of Covid-fuelled…
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Three game changers from Sitecore Symposium 2020
November 24, 2020
Watching the opening addresses of this year’s virtual event, I thought there were three game-changing developments that point to the…
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Horizontal Digital appoints Adam Dore to lead its Salesforce practice in Middle East & India
November 3, 2020
Horizontal Digital is one of the fastest growing Salesforce partners in North America, and has appointed Adam Dore to continue…
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Review: Deliver personalised marketing at scale by Deepak John, Salesforce
October 26, 2020
Is your data in different sales platforms and business siloes? Learn how to create marketing personalisation at scale in just…
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Sitecore 101: What every marketer needs to know about Sitecore
October 24, 2020
What every marketer needs to know about Sitecore – a leading Content Management System (CMS) that fuels data-driven marketing. Marketers…
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How do you capture the magic of the moment?
October 15, 2020
Picture this scenario. You’re on the couch, watching an episode of “The Office,” when you receive an email on your phone about an…
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The Horizontal combination of Salesforce & Sitecore, at Salesforce Live: Middle East and Africa
September 9, 2020
The modern marketing department in MEA has to combine a large stack of technology to orchestrate the customer Experiences they…
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How do Sitecore + Salesforce deliver connected experiences?
September 8, 2020
Ever been on an awkward first date? Stilted conversations, uncomfortable silences, forced laughter — the whole nine yards. As hard…
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Marketers: It’s time to phase out the preference center
August 12, 2020
Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data….
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How does Sitecore xDB scale data across your site, Google Analytics and CRM?
June 10, 2020
A few years ago, during the days of Sitecore 7, the Experience Database (xDB) was introduced to solve the challenge…