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  • How do Sitecore + Salesforce deliver connected experiences?

    September 8, 2020
    Connected Experiences

    Ever been on an awkward first date? Stilted conversations, uncomfortable silences, forced laughter — the whole nine yards. As hard…

    AI, Commerce, Customer Experience, Digital, Digital strategy, Marketing Automation, Marketing Cloud, Salesforce, Sitecore View More
  • Marketers: It’s time to phase out the preference center

    August 12, 2020
    No-Code Preference Center

    Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data….

    Customer Experience, Digital strategy, Marketing Automation, Marketing Cloud, Personalization, Preference Center View More
  • How does Sitecore xDB scale data across your site, Google Analytics and CRM?

    June 10, 2020
    Scaling analytics in Sitecore and Google Analytics

    A few years ago, during the days of Sitecore 7, the Experience Database (xDB) was introduced to solve the challenge…

    AI, Analytics, Behavioral Data, Coveo, Marketing Automation, Personalization, Sitecore View More
  • Marketing Cloud roles & permissions explained: Part 1

    June 9, 2020

    Have you ever wondered why Marketing Cloud has a default role called Administrator and another called Marketing Cloud Administrator? What’s…

    Cloud Infrastructure, Marketing Automation, Marketing Cloud, Salesforce View More
  • How can Sitecore data help you build better Salesforce Marketing Cloud Journeys?

    May 21, 2020
    Salesforce Marketing Cloud Journeys

    What if you could automatically trigger an email to customers with the top products they viewed on your website? What…

    Behavioral Data, Customer Experience, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Sitecore View More
  • 10 email deliverability tips for getting into your customers’ inboxes

    April 27, 2020

    Every email marketer wants to ensure their emails hit their subscribers’ inboxes. In fact, most experts will tell you to…

    Marketing Automation, Marketing Cloud View More
  • 3 keys to unlocking marketing ROI with personalization

    April 21, 2020

    Multichannel personalization is no longer just a marketing dream. Thanks to data and technology, it’s a real thing—and pulling it off is essential if you want to meet the demands of…

    AI, Digital, Digital strategy, Marketing Automation, Personalization View More
  • Leveraging the new Marketing Cloud Einstein features

    April 20, 2020

    If you’ve logged into Marketing Cloud recently, you’ve probably noticed that a few exciting changes to the interface have rolled…

    AI, Analytics, Digital, Marketing Automation, Marketing Cloud, Other, Personalization, Salesforce View More
  • Martech is not a strategy: How an experience-forward approach drives ROI

    April 6, 2020

    In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….

    AI, Analytics, Digital, Digital strategy, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Sitecore View More
  • Top 10 Sitecore 9.3 tools for marketers and developers

    January 22, 2020

    Software upgrades can often be more style than substance. More mundane maintenance than sweeping digital transformation. Once the fanfare fizzles…

    Digital, Marketing Automation, Personalization, Sitecore, Sitecore Experience Accelerator, Sitecore for Developers View More
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