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‘Customer centricity’ in Manufacturing starts with marketing
February 28, 2019Over the last several decades, the evolution of manufacturing companies – whether discrete, process, or automotive – has been focused…
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Stuck in Salesforce Journey Builder? Here’s why…
June 21, 2018
The Salesforce Journey Builder demo is so appealing – a gorgeous, drag and drop canvas for marketers to orchestrate complete…
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Overcoming Roadblocks. The Journey to Digital Marketing at Scale
March 5, 2018Have you ever bought a piece of technology that was supposed to simplify your life – like a smartphone or…
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Sitecore in the Cloud for Dummies (…and Marketers)
March 2, 2018
OK, so you’re a digital marketer… not a technologist. Your IT team keeps talking about “cloud migration,” and you don’t…
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Crawl, walk, run into digital marketing with Sitecore
August 15, 2017
Imagine this scenario: as an experienced digital marketer, you have multiple sources of acquisition: SEO, SEM, display advertising, print advertising,…