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3 things you need for a campaign to succeed
February 8, 2021
I repeatedly hear comments like: my campaigns are too complex, they’re too reactive or I cannot report on them effectively….
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Personalize customer journeys in real time with Salesforce Interaction Studio
January 28, 2021Horizontal Digital has officially been approved as a Salesforce Interaction Studio implementation partner. With this new designation under our belts, we’re excited to help…
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Adapting to the world post Covid-19
January 26, 2021
It goes without saying that Covid has moved our world to engage more digitally and there are numerous examples in…
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Learning from others mistakes
January 25, 2021
What I have learned in my short time in the middle east is that the pace of life is quick,…
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Defining the End-to-End (E2E) business process
January 25, 2021
Simply put there are two types of people out there, those who are advocates of a process and those who…
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3 digital marketing trends you can’t afford to ignore in 2021
January 18, 2021
Reimagining the customer journey, increased audience segmentation and interactive content: three major trends that will ride the wave of Covid-fuelled…
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Digital transformation in the real estate industry in the Middle East
November 29, 2020
UAE-based Emaar operates a complex business in several verticals including premium properties, shopping malls and retail, and hospitality and leisure….
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How to create a powerful digital-first brand in 4 steps
November 25, 2020
A quick-start guide to creating your digital brand. Whether you’re a designer, a marketer, a business person or an entrepreneur,…
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Three game changers from Sitecore Symposium 2020
November 24, 2020
Watching the opening addresses of this year’s virtual event, I thought there were three game-changing developments that point to the…
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Data health in a predictive world
November 23, 2020
Every business wants to get the most out of their data. Some firms are looking to forecast revenue probability, while…