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  • 5 benefits of creating a Horizontal Talent candidate profile

    September 15, 2020
    Black woman standing against a background of a candidate profile

    Ericka is a Boston-based graphic designer. After spending the last few years in the marketing department at a large financial…

    Job Seekers, Personalization, Talent View More
  • The Horizontal combination of Salesforce & Sitecore, at Salesforce Live: Middle East and Africa

    September 9, 2020

    The modern marketing department in MEA has to combine a large stack of technology to orchestrate the customer Experiences they…

    Customer Experience, Digital, Digital strategy, Dubai, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • How do Sitecore + Salesforce deliver connected experiences?

    September 8, 2020
    Connected Experiences

    Ever been on an awkward first date? Stilted conversations, uncomfortable silences, forced laughter — the whole nine yards. As hard…

    AI, Commerce, Customer Experience, Digital, Digital strategy, Marketing Automation, Marketing Cloud, Salesforce, Sitecore View More
  • Horizontal Digital opens Jaipur office to expand Salesforce footprint in India

    August 23, 2020

    Horizontal Digital, an experience-forward marketing and technology consultancy, opened the doors of its ninth office today in Jaipur — the…

    Customer Experience, Digital, Digital strategy, India, Salesforce, Sitecore View More
  • Marketers: It’s time to phase out the preference center

    August 12, 2020
    No-Code Preference Center

    Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data….

    Customer Experience, Digital strategy, Marketing Automation, Marketing Cloud, Personalization, Preference Center View More
  • Horizontal Digital achieves global Sitecore Platinum Partner status with MEA renewal

    August 12, 2020

    Dubai, United Arab Emirates — [12 August 2020]— Horizontal Digital is proud to announce that it has been awarded Global…

    Digital, Digital strategy, Dubai, Sitecore View More
  • Google says that user experience will soon affect your search ranking

    July 27, 2020

    Cast your mind back to 2015. It might seem like a lifetime ago for a lot of reasons, but it…

    Customer Experience, Digital, Digital strategy, Dubai View More
  • How does Sitecore xDB scale data across your site, Google Analytics and CRM?

    June 10, 2020
    Scaling analytics in Sitecore and Google Analytics

    A few years ago, during the days of Sitecore 7, the Experience Database (xDB) was introduced to solve the challenge…

    AI, Analytics, Behavioral Data, Coveo, Marketing Automation, Personalization, Sitecore View More
  • Fine-grained APIs vs. coarse-grained APIs

    June 9, 2020
    Fine-grained APIs vs. coarse-grained APIs

    When it comes to large-scale enterprise integrations, application programming interfaces (APIs) have emerged as one of the most durable, secure…

    Digital strategy, Site Optimization View More
  • Marketing Cloud roles & permissions explained: Part 1

    June 9, 2020

    Have you ever wondered why Marketing Cloud has a default role called Administrator and another called Marketing Cloud Administrator? What’s…

    Cloud Infrastructure, Marketing Automation, Marketing Cloud, Salesforce View More
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