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Marketers: It’s time to phase out the preference center
August 12, 2020
Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data….
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How does Sitecore xDB scale data across your site, Google Analytics and CRM?
June 10, 2020
A few years ago, during the days of Sitecore 7, the Experience Database (xDB) was introduced to solve the challenge…
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How can Sitecore data help you build better Salesforce Marketing Cloud Journeys?
May 21, 2020
What if you could automatically trigger an email to customers with the top products they viewed on your website? What…
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Checking the healthcare industry’s pulse: How to win with connected experiences
May 20, 2020
Pre-COVID, healthcare organizations were already shifting to a digital-first experience to meet patient needs and outpace their competition. While the…
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3 keys to unlocking marketing ROI with personalization
April 21, 2020
Multichannel personalization is no longer just a marketing dream. Thanks to data and technology, it’s a real thing—and pulling it off is essential if you want to meet the demands of…
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Leveraging the new Marketing Cloud Einstein features
April 20, 2020
If you’ve logged into Marketing Cloud recently, you’ve probably noticed that a few exciting changes to the interface have rolled…
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Martech is not a strategy: How an experience-forward approach drives ROI
April 6, 2020
In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….
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Top 10 Sitecore 9.3 tools for marketers and developers
January 22, 2020
Software upgrades can often be more style than substance. More mundane maintenance than sweeping digital transformation. Once the fanfare fizzles…
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A creative’s wishlist for Sitecore Symposium
December 6, 2019
First things first: I’m not a developer. As such, I have a limited perspective as to how this year’s tech-oriented…
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4 Insights from Dreamforce 2019
December 3, 2019
Dreamforce 2019 was a whirlwind—and the Horizontal Digital team took San Francisco by storm. We led several speaker sessions on…