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  • Review: Deliver personalised marketing at scale by Deepak John, Salesforce

    October 26, 2020

    Is your data in different sales platforms and business siloes? Learn how to create marketing personalisation at scale in just…

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Other, Personalization, Salesforce, Salesforce View More
  • Sitecore 101: What every marketer needs to know about Sitecore

    October 24, 2020

    What every marketer needs to know about Sitecore – a leading Content Management System (CMS) that fuels data-driven marketing. Marketers…

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Other, Personalization, Salesforce, Site Optimization, Sitecore View More
  • How do you capture the magic of the moment?

    October 15, 2020
    Sitecore + Salesforce

    Picture this scenario. You’re on the couch, watching an episode of “The Office,” when you receive an email on your phone about an…

    Customer Experience, Digital, Digital strategy, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Site Optimization, Sitecore View More
  • Salesforce Digital 360 perfectly aligns with our experience-forward mission

    September 30, 2020
    Salesforce Digital 360

    Last week, Salesforce announced the launch of Digital 360. Digital 360 fuses Marketing Cloud, Commerce Cloud and Experience Cloud (formerly known…

    COVID, Customer Experience, Digital, Digital strategy, Marketing Cloud, Personalization, Preference Center, Salesforce View More
  • 5 benefits of creating a Horizontal Talent candidate profile

    September 15, 2020
    Black woman standing against a background of a candidate profile

    Ericka is a Boston-based graphic designer. After spending the last few years in the marketing department at a large financial…

    Job Seekers, Personalization, Talent View More
  • The Horizontal combination of Salesforce & Sitecore, at Salesforce Live: Middle East and Africa

    September 9, 2020

    The modern marketing department in MEA has to combine a large stack of technology to orchestrate the customer Experiences they…

    Customer Experience, Digital, Digital strategy, Dubai, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • Marketers: It’s time to phase out the preference center

    August 12, 2020
    No-Code Preference Center

    Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data….

    Customer Experience, Digital strategy, Marketing Automation, Marketing Cloud, Personalization, Preference Center View More
  • How does Sitecore xDB scale data across your site, Google Analytics and CRM?

    June 10, 2020
    Scaling analytics in Sitecore and Google Analytics

    A few years ago, during the days of Sitecore 7, the Experience Database (xDB) was introduced to solve the challenge…

    AI, Analytics, Behavioral Data, Coveo, Marketing Automation, Personalization, Sitecore View More
  • How can Sitecore data help you build better Salesforce Marketing Cloud Journeys?

    May 21, 2020
    Salesforce Marketing Cloud Journeys

    What if you could automatically trigger an email to customers with the top products they viewed on your website? What…

    Behavioral Data, Customer Experience, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Sitecore View More
  • Checking the healthcare industry’s pulse: How to win with connected experiences

    May 20, 2020
    Healthcare Industry Connected Experiences

    Pre-COVID, healthcare organizations were already shifting to a digital-first experience to meet patient needs and outpace their competition. While the…

    COVID, Digital, Personalization, Salesforce, Sitecore View More
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