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A/B Testing + Sitecore Personalization Hack
May 21, 2018
As more clients look to use personalization and A/B and Multivariate testing, we are finding that marketers are getting more…
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Marketing Automation for Dummies
May 10, 2018This Q&A with 2-Time Sitecore Strategist MVP, Angela Gustafson, highlights another Sitecore 9 feature that we’re excited about: Marketing Automation….
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How to use A/B testing as a Marketer
May 7, 2018
A recent Gartner Survey found that of 206 marketers, only 33% were regularly using A/B or multivariate testing technology and…
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xConnect – A Summary & Marketing POV
April 24, 2018
With the recent release of Sitecore 9, a new feature has also been introduced called, xConnect. According to Sitecore Documentation,…
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Top 3 Ways to Confront B2B Purchase Anxiety with Content
April 17, 2018
Too often, brands lose their customers because they don’t deliver on creating a memorable & seamless online experience. With the…
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Let’s Have a Hackathon
April 13, 2018
The word Hackathon tends to conjure images of disheveled, be-spectacled groups of people chugging Red Bull and typing furiously while…
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Big Personalization Push for Ecommerce
January 30, 2018It’s no secret that ecommerce is transforming the way people shop – a recent report by eMarketer estimates that U.S….
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Crawl, walk, run into digital marketing with Sitecore
August 15, 2017
Imagine this scenario: as an experienced digital marketer, you have multiple sources of acquisition: SEO, SEM, display advertising, print advertising,…
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Sitecore Custom User Profile Properties
April 7, 2014
I’ve found myself using custom user profile properties on a few projects that use Sitecore authentication. I’ve used it to…
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Personalize Sitecore DMS using Referring Sites
July 8, 2013Sitecore DMS does provide us with a lot of out of the box conditions which helps the content authors to…