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Review: Deliver personalised marketing at scale by Deepak John, Salesforce
October 26, 2020
Is your data in different sales platforms and business siloes? Learn how to create marketing personalisation at scale in just…
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Sitecore 101: What every marketer needs to know about Sitecore
October 24, 2020
What every marketer needs to know about Sitecore – a leading Content Management System (CMS) that fuels data-driven marketing. Marketers…
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How do you capture the magic of the moment?
October 15, 2020
Picture this scenario. You’re on the couch, watching an episode of “The Office,” when you receive an email on your phone about an…
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Salesforce Digital 360 perfectly aligns with our experience-forward mission
September 30, 2020
Last week, Salesforce announced the launch of Digital 360. Digital 360 fuses Marketing Cloud, Commerce Cloud and Experience Cloud (formerly known…
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5 benefits of creating a Horizontal Talent candidate profile
September 15, 2020
Ericka is a Boston-based graphic designer. After spending the last few years in the marketing department at a large financial…
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The Horizontal combination of Salesforce & Sitecore, at Salesforce Live: Middle East and Africa
September 9, 2020
The modern marketing department in MEA has to combine a large stack of technology to orchestrate the customer Experiences they…
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Marketers: It’s time to phase out the preference center
August 12, 2020
Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data….
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How does Sitecore xDB scale data across your site, Google Analytics and CRM?
June 10, 2020
A few years ago, during the days of Sitecore 7, the Experience Database (xDB) was introduced to solve the challenge…
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How can Sitecore data help you build better Salesforce Marketing Cloud Journeys?
May 21, 2020
What if you could automatically trigger an email to customers with the top products they viewed on your website? What…
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Checking the healthcare industry’s pulse: How to win with connected experiences
May 20, 2020
Pre-COVID, healthcare organizations were already shifting to a digital-first experience to meet patient needs and outpace their competition. While the…