-
Five questions to ask your data before inviting it to your CDP party
October 14, 2021The power and the beauty of a CDP comes from its ability to harness customer data to create meaningful personalized…
-
How to sidestep the analysis paralysis zone when implementing your CDP
August 30, 2021Do you want to implement a CDP but keep getting stuck at step one? You are not alone. Many people…
-
New Marketing Cloud Features: Just Launched; Summarized Here!
June 17, 2021The June 2021 Marketing Cloud release is now live and includes a ton of useful new features, many of which…
-
Fetch a dependent picklist value set for a controlling field in Apex
May 21, 2021
Building a website or app experience with dependent picklists is a great way to ensure your users are able to…
-
Horizontal Launches Salesforce CMS Connect and CMS Sync
April 6, 2021
Building digital marketing campaigns can be a chore. Many marketers know the headache of downloading images from their content management system (CMS) and uploading them for an email send — only to…
-
Salesforce B2B Commerce Classic and Lightning: Two sides of the same coin
April 4, 2021
Salesforce started its B2B commerce journey back in 2018 with the acquisition of CloudCraze, a SaaS ‘B2B Commerce’ managed package…
-
5 ways to filter data in Tableau CRM
March 1, 2021
Tableau CRM (formerly known as Einstein Analytics) features a powerful AI engine that can turn your data into the predictive…
-
3 things you need for a campaign to succeed
February 8, 2021
I repeatedly hear comments like: my campaigns are too complex, they’re too reactive or I cannot report on them effectively….
-
Personalize customer journeys in real time with Salesforce Interaction Studio
January 28, 2021Horizontal Digital has officially been approved as a Salesforce Interaction Studio implementation partner. With this new designation under our belts, we’re excited to help…
-
Adapting to the world post Covid-19
January 26, 2021
It goes without saying that Covid has moved our world to engage more digitally and there are numerous examples in…