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Setting yourself up for CDP success
March 1, 2022The power and beauty of a CDP – or customer data platform – comes from its ability to harness customer…
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Deliver Real-Time Personalization with Interaction Studio
February 23, 2022Increase lead gen through personalized customer journeys We believe connected experiences drive greater possibilities. And that personalization is the fuel…
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Spotlight on Carly Plewa: The Power of the Sitecore & Salesforce Relationship
February 16, 2022
Today, customers expect a personalized experience across every interaction with a brand. With the rapid advancement of digital customer engagement…
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Five questions to ask your data before inviting it to your CDP party
October 14, 2021The power and the beauty of a CDP comes from its ability to harness customer data to create meaningful personalized…
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How to sidestep the analysis paralysis zone when implementing your CDP
August 30, 2021Do you want to implement a CDP but keep getting stuck at step one? You are not alone. Many people…
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New Marketing Cloud Features: Just Launched; Summarized Here!
June 17, 2021The June 2021 Marketing Cloud release is now live and includes a ton of useful new features, many of which…
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Fetch a dependent picklist value set for a controlling field in Apex
May 21, 2021
Building a website or app experience with dependent picklists is a great way to ensure your users are able to…
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Horizontal Launches Salesforce CMS Connect and CMS Sync
April 6, 2021
Building digital marketing campaigns can be a chore. Many marketers know the headache of downloading images from their content management system (CMS) and uploading them for an email send — only to…
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Salesforce B2B Commerce Classic and Lightning: Two sides of the same coin
April 4, 2021
Salesforce started its B2B commerce journey back in 2018 with the acquisition of CloudCraze, a SaaS ‘B2B Commerce’ managed package…
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5 ways to filter data in Tableau CRM
March 1, 2021
Tableau CRM (formerly known as Einstein Analytics) features a powerful AI engine that can turn your data into the predictive…