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Marketing Cloud roles & permissions explained: Part 1
June 9, 2020Have you ever wondered why Marketing Cloud has a default role called Administrator and another called Marketing Cloud Administrator? What’s…
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How can Sitecore data help you build better Salesforce Marketing Cloud Journeys?
May 21, 2020
What if you could automatically trigger an email to customers with the top products they viewed on your website? What…
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Checking the healthcare industry’s pulse: How to win with connected experiences
May 20, 2020
Pre-COVID, healthcare organizations were already shifting to a digital-first experience to meet patient needs and outpace their competition. While the…
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Leveraging the new Marketing Cloud Einstein features
April 20, 2020
If you’ve logged into Marketing Cloud recently, you’ve probably noticed that a few exciting changes to the interface have rolled…
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Martech is not a strategy: How an experience-forward approach drives ROI
April 6, 2020
In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….
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Citizen Data Science: What problems does Einstein solve for our clients?
February 14, 2020
It’s an exciting time to be in the artificial intelligence industry. By 2025, the global AI market size is expected…
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8 ways to spice up your relationship with Salesforce
February 13, 2020
As Valentine’s Day approaches, it’s nearly impossible to ignore the digital flurry of gift recommendations, romantic date night ideas, cute…
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Citizen Data Science: How does Einstein make AI more accessible?
January 31, 2020
In the experience economy, finding an efficient way to turn mountains of customer data into actionable patterns and insights gives…
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4 Insights from Dreamforce 2019
December 3, 2019
Dreamforce 2019 was a whirlwind—and the Horizontal Digital team took San Francisco by storm. We led several speaker sessions on…
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What’s new in Sitecore 9.2?
October 20, 2019
As a leading digital experience platform, Sitecore strives to continually innovative and enable their customers with cutting-edge marketing and development…