-
Salesforce B2B Commerce Classic and Lightning: Two sides of the same coin
April 4, 2021Salesforce started its B2B commerce journey back in 2018 with the acquisition of CloudCraze, a SaaS ‘B2B Commerce’ managed package…
-
5 ways to filter data in Tableau CRM
March 1, 2021Tableau CRM (formerly known as Einstein Analytics) features a powerful AI engine that can turn your data into the predictive…
-
3 things you need for a campaign to succeed
February 8, 2021I repeatedly hear comments like: my campaigns are too complex, they’re too reactive or I cannot report on them effectively….
-
Personalize customer journeys in real time with Salesforce Interaction Studio
January 28, 2021Horizontal Digital has officially been approved as a Salesforce Interaction Studio implementation partner. With this new designation under our belts, we’re excited to help…
-
Adapting to the world post Covid-19
January 26, 2021It goes without saying that Covid has moved our world to engage more digitally and there are numerous examples in…
-
Learning from others mistakes
January 25, 2021What I have learned in my short time in the middle east is that the pace of life is quick,…
-
Defining the End-to-End (E2E) business process
January 25, 2021Simply put there are two types of people out there, those who are advocates of a process and those who…
-
3 digital marketing trends you can’t afford to ignore in 2021
January 18, 2021Reimagining the customer journey, increased audience segmentation and interactive content: three major trends that will ride the wave of Covid-fuelled…
-
Digital transformation in the real estate industry in the Middle East
November 29, 2020UAE-based Emaar operates a complex business in several verticals including premium properties, shopping malls and retail, and hospitality and leisure….
-
Data health in a predictive world
November 23, 2020Every business wants to get the most out of their data. Some firms are looking to forecast revenue probability, while…
Connect with us
Let us astound you. Work with us.