Salesforce B2B Commerce Classic and Lightning: Two sides of the same coinApril 4, 2021
Salesforce started its B2B commerce journey back in 2018 with the acquisition of CloudCraze, a SaaS ‘B2B Commerce’ managed package…
5 ways to filter data in Tableau CRMMarch 1, 2021
Tableau CRM (formerly known as Einstein Analytics) features a powerful AI engine that can turn your data into the predictive…
3 things you need for a campaign to succeedFebruary 8, 2021
I repeatedly hear comments like: my campaigns are too complex, they’re too reactive or I cannot report on them effectively….
Personalize customer journeys in real time with Salesforce Interaction StudioJanuary 28, 2021
Horizontal Digital has officially been approved as a Salesforce Interaction Studio implementation partner. With this new designation under our belts, we’re excited to help…
Adapting to the world post Covid-19January 26, 2021
It goes without saying that Covid has moved our world to engage more digitally and there are numerous examples in…
Learning from others mistakesJanuary 25, 2021
What I have learned in my short time in the middle east is that the pace of life is quick,…
Defining the End-to-End (E2E) business processJanuary 25, 2021
Simply put there are two types of people out there, those who are advocates of a process and those who…
3 digital marketing trends you can’t afford to ignore in 2021January 18, 2021
Reimagining the customer journey, increased audience segmentation and interactive content: three major trends that will ride the wave of Covid-fuelled…
Digital transformation in the real estate industry in the Middle EastNovember 29, 2020
UAE-based Emaar operates a complex business in several verticals including premium properties, shopping malls and retail, and hospitality and leisure….
Data health in a predictive worldNovember 23, 2020
Every business wants to get the most out of their data. Some firms are looking to forecast revenue probability, while…
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