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‘Customer centricity’ in Manufacturing starts with marketing
February 28, 2019Over the last several decades, the evolution of manufacturing companies – whether discrete, process, or automotive – has been focused…
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4 Steps to Start Your AI Strategy and Implementation
December 7, 2018
By Chris Kueppers, Client Strategist at Horizontal Integration The perception of Artificial Intelligence (AI) is moving away from this futuristic…
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synchronize xConnect fields to salesforce contacts using Data exchange Framework
November 14, 2018
In this blog, I will discuss about synchronizing the data between Sitecore xDB and salesforce contacts using Sitecore Connect for…
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Sitecore + Salesforce Marketing Cloud solves marketers’ biggest problem
September 24, 2018
This person exists in every marketing organization. She’s brilliant, ambitious, and more technically savvy than her leaders. She writes, she…
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Journeys solve distributed marketers’ biggest problem
August 22, 2018As a corporate marketer, few things give you more heartburn than your owners/operators, franchisees, or distributors running around with your…
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Stuck in Salesforce Journey Builder? Here’s why…
June 21, 2018
The Salesforce Journey Builder demo is so appealing – a gorgeous, drag and drop canvas for marketers to orchestrate complete…
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Salesforce and Sitecore: A match made in CX heaven
June 12, 2018
As the world’s savviest digital marketers descend on downtown Chicago for the annual Salesforce “Connections” conference this week, Salesforce will…
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Are you Achieving a Customer Experience You’re Proud of?
April 17, 2018The concept of ‘customer experience’ has been such a hot topic of conversation for so long, you’d think that every…