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  • Data health in a predictive world

    November 23, 2020
    Data health in a predictive world

    Every business wants to get the most out of their data. Some firms are looking to forecast revenue probability, while…

    AI, Behavioral Data, Digital, Salesforce View More
  • Horizontal Digital appoints Adam Dore to lead its Salesforce practice in Middle East & India

    November 3, 2020

    Horizontal Digital is one of the fastest growing Salesforce partners in North America, and has appointed Adam Dore to continue…

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce View More
  • Review: Deliver personalised marketing at scale by Deepak John, Salesforce

    October 26, 2020

    Is your data in different sales platforms and business siloes? Learn how to create marketing personalisation at scale in just…

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Other, Personalization, Salesforce, Salesforce View More
  • Sitecore 101: What every marketer needs to know about Sitecore

    October 24, 2020

    What every marketer needs to know about Sitecore – a leading Content Management System (CMS) that fuels data-driven marketing. Marketers…

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Other, Personalization, Salesforce, Site Optimization, Sitecore View More
  • How do you capture the magic of the moment?

    October 15, 2020
    Sitecore + Salesforce

    Picture this scenario. You’re on the couch, watching an episode of “The Office,” when you receive an email on your phone about an…

    Customer Experience, Digital, Digital strategy, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Site Optimization, Sitecore View More
  • Salesforce Digital 360 perfectly aligns with our experience-forward mission

    September 30, 2020
    Salesforce Digital 360

    Last week, Salesforce announced the launch of Digital 360. Digital 360 fuses Marketing Cloud, Commerce Cloud and Experience Cloud (formerly known…

    COVID, Customer Experience, Digital, Digital strategy, Marketing Cloud, Personalization, Preference Center, Salesforce View More
  • The Horizontal combination of Salesforce & Sitecore, at Salesforce Live: Middle East and Africa

    September 9, 2020

    The modern marketing department in MEA has to combine a large stack of technology to orchestrate the customer Experiences they…

    Customer Experience, Digital, Digital strategy, Dubai, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • How do Sitecore + Salesforce deliver connected experiences?

    September 8, 2020
    Connected Experiences

    Ever been on an awkward first date? Stilted conversations, uncomfortable silences, forced laughter — the whole nine yards. As hard…

    AI, Commerce, Customer Experience, Digital, Digital strategy, Marketing Automation, Marketing Cloud, Salesforce, Sitecore View More
  • Horizontal Digital opens Jaipur office to expand Salesforce footprint in India

    August 23, 2020

    Horizontal Digital, an experience-forward marketing and technology consultancy, opened the doors of its ninth office today in Jaipur — the…

    Customer Experience, Digital, Digital strategy, India, Salesforce, Sitecore View More
  • Marketing Cloud roles & permissions explained: Part 1

    June 9, 2020

    Have you ever wondered why Marketing Cloud has a default role called Administrator and another called Marketing Cloud Administrator? What’s…

    Cloud Infrastructure, Marketing Automation, Marketing Cloud, Salesforce View More
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