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Learning from others mistakes
January 25, 2021
What I have learned in my short time in the middle east is that the pace of life is quick,…
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Defining the End-to-End (E2E) business process
January 25, 2021
Simply put there are two types of people out there, those who are advocates of a process and those who…
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3 digital marketing trends you can’t afford to ignore in 2021
January 18, 2021
Reimagining the customer journey, increased audience segmentation and interactive content: three major trends that will ride the wave of Covid-fuelled…
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Digital transformation in the real estate industry in the Middle East
November 29, 2020
UAE-based Emaar operates a complex business in several verticals including premium properties, shopping malls and retail, and hospitality and leisure….
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Data health in a predictive world
November 23, 2020
Every business wants to get the most out of their data. Some firms are looking to forecast revenue probability, while…
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Horizontal Digital appoints Adam Dore to lead its Salesforce practice in Middle East & India
November 3, 2020
Horizontal Digital is one of the fastest growing Salesforce partners in North America, and has appointed Adam Dore to continue…
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Review: Deliver personalised marketing at scale by Deepak John, Salesforce
October 26, 2020
Is your data in different sales platforms and business siloes? Learn how to create marketing personalisation at scale in just…
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Sitecore 101: What every marketer needs to know about Sitecore
October 24, 2020
What every marketer needs to know about Sitecore – a leading Content Management System (CMS) that fuels data-driven marketing. Marketers…
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How do you capture the magic of the moment?
October 15, 2020
Picture this scenario. You’re on the couch, watching an episode of “The Office,” when you receive an email on your phone about an…
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Salesforce Digital 360 perfectly aligns with our experience-forward mission
September 30, 2020
Last week, Salesforce announced the launch of Digital 360. Digital 360 fuses Marketing Cloud, Commerce Cloud and Experience Cloud (formerly known…