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Getting started with B2B onsite personalization
September 13, 2019
In 2013, I saw my first demo of onsite personalization. My team was working with SmarterHQ, a pioneer in cross-channel…
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Inside Horizontal: Ashley Dodge
August 16, 2019
Next up in our Inside Horizontal series, we head over to our marketing team to meet Vice President of Global…
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Inside Horizontal: Kate Higgins
July 30, 2019
Next up in our Inside Horizontal series is Kate Higgins! Kate is a Strategic Account Director at Horizontal. Kate loves…
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MY JOURNEY TO BECOMING A SALESFORCE ADMIN
May 13, 2019My name is Smitha Praveen and I am honored to be a Salesforce Cross Cloud admin at Horizontal Integration, with a…
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Einstein AI Summit 2019
April 12, 2019Listening to all of the hype, buzz, and predictions around Artificial Intelligence over the last few years, I’ve turned into…
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‘Customer centricity’ in Manufacturing starts with marketing
February 28, 2019Over the last several decades, the evolution of manufacturing companies – whether discrete, process, or automotive – has been focused…
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4 Steps to Start Your AI Strategy and Implementation
December 7, 2018
By Chris Kueppers, Client Strategist at Horizontal Integration The perception of Artificial Intelligence (AI) is moving away from this futuristic…
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synchronize xConnect fields to salesforce contacts using Data exchange Framework
November 14, 2018
In this blog, I will discuss about synchronizing the data between Sitecore xDB and salesforce contacts using Sitecore Connect for…
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Sitecore + Salesforce Marketing Cloud solves marketers’ biggest problem
September 24, 2018
This person exists in every marketing organization. She’s brilliant, ambitious, and more technically savvy than her leaders. She writes, she…
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Journeys solve distributed marketers’ biggest problem
August 22, 2018As a corporate marketer, few things give you more heartburn than your owners/operators, franchisees, or distributors running around with your…