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  • Salesforce B2B Commerce Classic and Lightning: Two sides of the same coin

    April 4, 2021

    Salesforce started its B2B commerce journey back in 2018 with the acquisition of CloudCraze, a SaaS ‘B2B Commerce’ managed package…

    Commerce, Customer Experience, Digital, Dubai, India, Marketing Automation, Salesforce, Salesforce View More
  • 5 ways to filter data in Tableau CRM

    March 1, 2021
    5 ways to filter data in Tableau CRM

    Tableau CRM (formerly known as Einstein Analytics) features a powerful AI engine that can turn your data into the predictive…

    AI, Analytics, Other, Salesforce, Tableau CRM View More
  • 3 things you need for a campaign to succeed

    February 8, 2021

    I repeatedly hear comments like: my campaigns are too complex, they’re too reactive or I cannot report on them effectively….

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • Personalize customer journeys in real time with Salesforce Interaction Studio

    January 28, 2021

    Horizontal Digital has officially been approved as a Salesforce Interaction Studio implementation partner. With this new designation under our belts, we’re excited to help…

    AI, Customer Experience, Digital, Digital strategy, Marketing Automation, Marketing Cloud, Personalization, Salesforce View More
  • Adapting to the world post Covid-19

    January 26, 2021

    It goes without saying that Covid has moved our world to engage more digitally and there are numerous examples in…

    Commerce, Customer Experience, Digital, Digital strategy, Dubai, Marketing Automation, Marketing Cloud, Other, Personalization, Salesforce, Sitecore View More
  • Learning from others mistakes

    January 25, 2021

    What I have learned in my short time in the middle east is that the pace of life is quick,…

    Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • Defining the End-to-End (E2E) business process

    January 25, 2021

    Simply put there are two types of people out there, those who are advocates of a process and those who…

    COVID, Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • 3 digital marketing trends you can’t afford to ignore in 2021

    January 18, 2021

    Reimagining the customer journey, increased audience segmentation and interactive content: three major trends that will ride the wave of Covid-fuelled…

    Commerce, COVID, Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Other, Personalization, Salesforce, Salesforce, Sitecore View More
  • Digital transformation in the real estate industry in the Middle East

    November 29, 2020

    UAE-based Emaar operates a complex business in several verticals including premium properties, shopping malls and retail, and hospitality and leisure….

    Analytics, Behavioral Data, Customer Experience, Digital, Digital strategy, Dubai, Personalization, Salesforce, Salesforce View More
  • Data health in a predictive world

    November 23, 2020
    Data health in a predictive world

    Every business wants to get the most out of their data. Some firms are looking to forecast revenue probability, while…

    AI, Behavioral Data, Digital, Salesforce View More
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