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  • 3 things you need for a campaign to succeed

    February 8, 2021

    I repeatedly hear comments like: my campaigns are too complex, they’re too reactive or I cannot report on them effectively….

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • Adapting to the world post Covid-19

    January 26, 2021

    It goes without saying that Covid has moved our world to engage more digitally and there are numerous examples in…

    Commerce, Customer Experience, Digital, Digital strategy, Dubai, Marketing Automation, Marketing Cloud, Other, Personalization, Salesforce, Sitecore View More
  • Learning from others mistakes

    January 25, 2021

    What I have learned in my short time in the middle east is that the pace of life is quick,…

    Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • Defining the End-to-End (E2E) business process

    January 25, 2021

    Simply put there are two types of people out there, those who are advocates of a process and those who…

    COVID, Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • 3 digital marketing trends you can’t afford to ignore in 2021

    January 18, 2021

    Reimagining the customer journey, increased audience segmentation and interactive content: three major trends that will ride the wave of Covid-fuelled…

    Commerce, COVID, Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Other, Personalization, Salesforce, Salesforce, Sitecore View More
  • Three game changers from Sitecore Symposium 2020

    November 24, 2020

    Watching the opening addresses of this year’s virtual event, I thought there were three game-changing developments that point to the…

    AI, Commerce, Customer Experience, Digital, Digital strategy, Dubai, Marketing Automation, Personalization, Site Optimization, Sitecore, Sitecore for Developers View More
  • Sitecore 101: What every marketer needs to know about Sitecore

    October 24, 2020

    What every marketer needs to know about Sitecore – a leading Content Management System (CMS) that fuels data-driven marketing. Marketers…

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Other, Personalization, Salesforce, Site Optimization, Sitecore View More
  • How do you capture the magic of the moment?

    October 15, 2020
    Sitecore + Salesforce

    Picture this scenario. You’re on the couch, watching an episode of “The Office,” when you receive an email on your phone about an…

    Customer Experience, Digital, Digital strategy, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Site Optimization, Sitecore View More
  • The Horizontal combination of Salesforce & Sitecore, at Salesforce Live: Middle East and Africa

    September 9, 2020

    The modern marketing department in MEA has to combine a large stack of technology to orchestrate the customer Experiences they…

    Customer Experience, Digital, Digital strategy, Dubai, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • How do Sitecore + Salesforce deliver connected experiences?

    September 8, 2020
    Connected Experiences

    Ever been on an awkward first date? Stilted conversations, uncomfortable silences, forced laughter — the whole nine yards. As hard…

    AI, Commerce, Customer Experience, Digital, Digital strategy, Marketing Automation, Marketing Cloud, Salesforce, Sitecore View More
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