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How can Sitecore data help you build better Salesforce Marketing Cloud Journeys?
May 21, 2020
What if you could automatically trigger an email to customers with the top products they viewed on your website? What…
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Checking the healthcare industry’s pulse: How to win with connected experiences
May 20, 2020
Pre-COVID, healthcare organizations were already shifting to a digital-first experience to meet patient needs and outpace their competition. While the…
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Horizontal Digital achieves Sitecore Content Hub specialization
May 4, 2020
Horizontal Digital achieves Sitecore Content Hub specialization Continuing its 16-year investment in the Sitecore platform, Horizontal Digital was awarded the…
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Leverage experience intelligence to raise the bar on Sitecore search
April 8, 2020
Personalization was a hot trend a while back. Now it’s table stakes – a minimum expectation. If you’re not doing it, you’re already…
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Why Google’s decision to kill cookies impacts your CMS decision
April 7, 2020
The humble web browser cookie has been an ever-present feature of the internet since web browsers took off in the…
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Martech is not a strategy: How an experience-forward approach drives ROI
April 6, 2020
In many ways, the rise of marketing technology has been a game changer for marketers. Before the emergence of SaaS, marketers struggled to easily attribute and measure value….
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Top 10 Sitecore 9.3 tools for marketers and developers
January 22, 2020
Software upgrades can often be more style than substance. More mundane maintenance than sweeping digital transformation. Once the fanfare fizzles…
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6 steps for troubleshooting xBD Collection errors in Sitecore 9.2
November 13, 2019I recently encountered an xDB Collection Unavailable error in Sitecore 9.2. Here’s the error message I received: ERROR Exception when…
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7 questions & answers on why you need Sitecore 9
October 9, 2019
Thinking about upgrading to Sitecore 9? The latest version of Sitecore’s Experience Platform is all about drag-and-drop features, AI insights…
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Getting started with B2B onsite personalization
September 13, 2019
In 2013, I saw my first demo of onsite personalization. My team was working with SmarterHQ, a pioneer in cross-channel…