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  • Spotlight on Carly Plewa: The Power of the Sitecore & Salesforce Relationship

    February 16, 2022

    Today, customers expect a personalized experience across every interaction with a brand. With the rapid advancement of digital customer engagement…

    Dubai, Salesforce, Sitecore View More
  • He’s Home: Award winning Sitecore Platinum Partner welcomes back Sitecore specialist

    February 7, 2022

    Horizontal Digital is thrilled to welcome back Sitecore specialist Nilesh Thakkar. With over 14 years of experience, Nilesh began his…

    Digital, Dubai, Sitecore View More
  • Our take: Sitecore adds Boxever and Four51 to digital experience platform

    May 3, 2021
    Sitecore adds Boxever and Four51

    With a $1.2 Billion war chest at his disposal, new Sitecore CEO Steve Tzikakis was not shy in making an…

    AI, Behavioral Data, Customer Experience, Digital, Digital Marketing, Digital strategy, Dubai, India, Personalization, Sitecore View More
  • Salesforce B2B Commerce Classic and Lightning: Two sides of the same coin

    April 4, 2021

    Salesforce started its B2B commerce journey back in 2018 with the acquisition of CloudCraze, a SaaS ‘B2B Commerce’ managed package…

    Commerce, Customer Experience, Digital, Dubai, India, Marketing Automation, Salesforce, Salesforce View More
  • 3 things you need for a campaign to succeed

    February 8, 2021

    I repeatedly hear comments like: my campaigns are too complex, they’re too reactive or I cannot report on them effectively….

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • Adapting to the world post Covid-19

    January 26, 2021

    It goes without saying that Covid has moved our world to engage more digitally and there are numerous examples in…

    Commerce, Customer Experience, Digital, Digital strategy, Dubai, Marketing Automation, Marketing Cloud, Other, Personalization, Salesforce, Sitecore View More
  • Learning from others mistakes

    January 25, 2021

    What I have learned in my short time in the middle east is that the pace of life is quick,…

    Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • Defining the End-to-End (E2E) business process

    January 25, 2021

    Simply put there are two types of people out there, those who are advocates of a process and those who…

    COVID, Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • 3 digital marketing trends you can’t afford to ignore in 2021

    January 18, 2021

    Reimagining the customer journey, increased audience segmentation and interactive content: three major trends that will ride the wave of Covid-fuelled…

    Commerce, COVID, Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Other, Personalization, Salesforce, Salesforce, Sitecore View More
  • Digital transformation in the real estate industry in the Middle East

    November 29, 2020

    UAE-based Emaar operates a complex business in several verticals including premium properties, shopping malls and retail, and hospitality and leisure….

    Analytics, Behavioral Data, Customer Experience, Digital, Digital strategy, Dubai, Personalization, Salesforce, Salesforce View More
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