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Spotlight on Carly Plewa: The Power of the Sitecore & Salesforce Relationship
February 16, 2022
Today, customers expect a personalized experience across every interaction with a brand. With the rapid advancement of digital customer engagement…
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He’s Home: Award winning Sitecore Platinum Partner welcomes back Sitecore specialist
February 7, 2022
Horizontal Digital is thrilled to welcome back Sitecore specialist Nilesh Thakkar. With over 14 years of experience, Nilesh began his…
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Our take: Sitecore adds Boxever and Four51 to digital experience platform
May 3, 2021
With a $1.2 Billion war chest at his disposal, new Sitecore CEO Steve Tzikakis was not shy in making an…
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Salesforce B2B Commerce Classic and Lightning: Two sides of the same coin
April 4, 2021
Salesforce started its B2B commerce journey back in 2018 with the acquisition of CloudCraze, a SaaS ‘B2B Commerce’ managed package…
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3 things you need for a campaign to succeed
February 8, 2021
I repeatedly hear comments like: my campaigns are too complex, they’re too reactive or I cannot report on them effectively….
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Adapting to the world post Covid-19
January 26, 2021
It goes without saying that Covid has moved our world to engage more digitally and there are numerous examples in…
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Learning from others mistakes
January 25, 2021
What I have learned in my short time in the middle east is that the pace of life is quick,…
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Defining the End-to-End (E2E) business process
January 25, 2021
Simply put there are two types of people out there, those who are advocates of a process and those who…
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3 digital marketing trends you can’t afford to ignore in 2021
January 18, 2021
Reimagining the customer journey, increased audience segmentation and interactive content: three major trends that will ride the wave of Covid-fuelled…
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Digital transformation in the real estate industry in the Middle East
November 29, 2020
UAE-based Emaar operates a complex business in several verticals including premium properties, shopping malls and retail, and hospitality and leisure….