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  • Our take: Sitecore adds Boxever and Four51 to digital experience platform

    May 3, 2021
    Sitecore adds Boxever and Four51

    With a $1.2 Billion war chest at his disposal, new Sitecore CEO Steve Tzikakis was not shy in making an…

    AI, Behavioral Data, Customer Experience, Digital, Digital Marketing, Digital strategy, Dubai, India, Personalization, Sitecore View More
  • Salesforce B2B Commerce Classic and Lightning: Two sides of the same coin

    April 4, 2021

    Salesforce started its B2B commerce journey back in 2018 with the acquisition of CloudCraze, a SaaS ‘B2B Commerce’ managed package…

    Commerce, Customer Experience, Digital, Dubai, India, Marketing Automation, Salesforce, Salesforce View More
  • 3 things you need for a campaign to succeed

    February 8, 2021

    I repeatedly hear comments like: my campaigns are too complex, they’re too reactive or I cannot report on them effectively….

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • Learning from others mistakes

    January 25, 2021

    What I have learned in my short time in the middle east is that the pace of life is quick,…

    Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • Defining the End-to-End (E2E) business process

    January 25, 2021

    Simply put there are two types of people out there, those who are advocates of a process and those who…

    COVID, Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • 3 digital marketing trends you can’t afford to ignore in 2021

    January 18, 2021

    Reimagining the customer journey, increased audience segmentation and interactive content: three major trends that will ride the wave of Covid-fuelled…

    Commerce, COVID, Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Other, Personalization, Salesforce, Salesforce, Sitecore View More
  • Horizontal Digital appoints Adam Dore to lead its Salesforce practice in Middle East & India

    November 3, 2020

    Horizontal Digital is one of the fastest growing Salesforce partners in North America, and has appointed Adam Dore to continue…

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce View More
  • Review: Deliver personalised marketing at scale by Deepak John, Salesforce

    October 26, 2020

    Is your data in different sales platforms and business siloes? Learn how to create marketing personalisation at scale in just…

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Other, Personalization, Salesforce, Salesforce View More
  • Sitecore 101: What every marketer needs to know about Sitecore

    October 24, 2020

    What every marketer needs to know about Sitecore – a leading Content Management System (CMS) that fuels data-driven marketing. Marketers…

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Other, Personalization, Salesforce, Site Optimization, Sitecore View More
  • Horizontal Digital opens Jaipur office to expand Salesforce footprint in India

    August 23, 2020

    Horizontal Digital, an experience-forward marketing and technology consultancy, opened the doors of its ninth office today in Jaipur — the…

    Customer Experience, Digital, Digital strategy, India, Salesforce, Sitecore View More
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