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  • Setting yourself up for CDP success
    March 1, 2022

    The power and beauty of a CDP – or customer data platform – comes from its ability to harness customer…

    Digital, Marketing Automation, Other, Personalization, Preference Center, Salesforce View More

  • Salesforce Digital 360 perfectly aligns with our experience-forward mission
    September 30, 2020
    Salesforce Digital 360

    Last week, Salesforce announced the launch of Digital 360. Digital 360 fuses Marketing Cloud, Commerce Cloud and Experience Cloud (formerly known…

    COVID, Customer Experience, Digital, Digital strategy, Marketing Cloud, Personalization, Preference Center, Salesforce View More

  • Marketers: It’s time to phase out the preference center
    August 12, 2020
    No-Code Preference Center

    Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data….

    Customer Experience, Digital strategy, Marketing Automation, Marketing Cloud, Personalization, Preference Center View More

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