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Salesforce B2B Commerce Classic and Lightning: Two sides of the same coin
April 4, 2021
Salesforce started its B2B commerce journey back in 2018 with the acquisition of CloudCraze, a SaaS ‘B2B Commerce’ managed package…
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3 things you need for a campaign to succeed
February 8, 2021
I repeatedly hear comments like: my campaigns are too complex, they’re too reactive or I cannot report on them effectively….
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Learning from others mistakes
January 25, 2021
What I have learned in my short time in the middle east is that the pace of life is quick,…
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Defining the End-to-End (E2E) business process
January 25, 2021
Simply put there are two types of people out there, those who are advocates of a process and those who…
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3 digital marketing trends you can’t afford to ignore in 2021
January 18, 2021
Reimagining the customer journey, increased audience segmentation and interactive content: three major trends that will ride the wave of Covid-fuelled…
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Digital transformation in the real estate industry in the Middle East
November 29, 2020
UAE-based Emaar operates a complex business in several verticals including premium properties, shopping malls and retail, and hospitality and leisure….
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Horizontal Digital appoints Adam Dore to lead its Salesforce practice in Middle East & India
November 3, 2020
Horizontal Digital is one of the fastest growing Salesforce partners in North America, and has appointed Adam Dore to continue…
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Review: Deliver personalised marketing at scale by Deepak John, Salesforce
October 26, 2020
Is your data in different sales platforms and business siloes? Learn how to create marketing personalisation at scale in just…
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The Horizontal combination of Salesforce & Sitecore, at Salesforce Live: Middle East and Africa
September 9, 2020
The modern marketing department in MEA has to combine a large stack of technology to orchestrate the customer Experiences they…
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How did DIY become the new value-add?
May 13, 2020
To satisfy the expectations of today’s customers, you need to meet them where they are. By harnessing the power of…