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  • Learning from others mistakes

    January 25, 2021

    What I have learned in my short time in the middle east is that the pace of life is quick,…

    Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • Defining the End-to-End (E2E) business process

    January 25, 2021

    Simply put there are two types of people out there, those who are advocates of a process and those who…

    COVID, Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • 3 digital marketing trends you can’t afford to ignore in 2021

    January 18, 2021

    Reimagining the customer journey, increased audience segmentation and interactive content: three major trends that will ride the wave of Covid-fuelled…

    Commerce, COVID, Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Other, Personalization, Salesforce, Salesforce, Sitecore View More
  • Digital transformation in the real estate industry in the Middle East

    November 29, 2020

    UAE-based Emaar operates a complex business in several verticals including premium properties, shopping malls and retail, and hospitality and leisure….

    Analytics, Behavioral Data, Customer Experience, Digital, Digital strategy, Dubai, Personalization, Salesforce, Salesforce View More
  • Horizontal Digital appoints Adam Dore to lead its Salesforce practice in Middle East & India

    November 3, 2020

    Horizontal Digital is one of the fastest growing Salesforce partners in North America, and has appointed Adam Dore to continue…

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce View More
  • Review: Deliver personalised marketing at scale by Deepak John, Salesforce

    October 26, 2020

    Is your data in different sales platforms and business siloes? Learn how to create marketing personalisation at scale in just…

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Other, Personalization, Salesforce, Salesforce View More
  • The Horizontal combination of Salesforce & Sitecore, at Salesforce Live: Middle East and Africa

    September 9, 2020

    The modern marketing department in MEA has to combine a large stack of technology to orchestrate the customer Experiences they…

    Customer Experience, Digital, Digital strategy, Dubai, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • How did DIY become the new value-add?

    May 13, 2020
    DIY is the new value-add

    To satisfy the expectations of today’s customers, you need to meet them where they are. By harnessing the power of…

    COVID, Customer Experience, Marketing Cloud, Salesforce View More
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