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The Path to Patient-Centric Care: Harnessing Personalization to Transform Healthcare Experiences
June 13, 2023
In an industry propelled by data and technology, and with increasing competition and patient expectations, healthcare providers need to transform…
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Spotlight on Carly Plewa: The Power of the Sitecore & Salesforce Relationship
February 16, 2022
Today, customers expect a personalized experience across every interaction with a brand. With the rapid advancement of digital customer engagement…
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Personalize customer journeys in real time with Salesforce Interaction Studio
January 28, 2021Horizontal Digital has officially been approved as a Salesforce Interaction Studio implementation partner. With this new designation under our belts, we’re excited to help…
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Adapting to the world post Covid-19
January 26, 2021
It goes without saying that Covid has moved our world to engage more digitally and there are numerous examples in…
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Sitecore 101: What every marketer needs to know about Sitecore
October 24, 2020
What every marketer needs to know about Sitecore – a leading Content Management System (CMS) that fuels data-driven marketing. Marketers…
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How do you capture the magic of the moment?
October 15, 2020
Picture this scenario. You’re on the couch, watching an episode of “The Office,” when you receive an email on your phone about an…
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How do Sitecore + Salesforce deliver connected experiences?
September 8, 2020
Ever been on an awkward first date? Stilted conversations, uncomfortable silences, forced laughter — the whole nine yards. As hard…
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Marketers: It’s time to phase out the preference center
August 12, 2020
Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data….