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  • Sitecore 101: What every marketer needs to know about Sitecore

    October 24, 2020

    What every marketer needs to know about Sitecore – a leading Content Management System (CMS) that fuels data-driven marketing. Marketers…

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Other, Personalization, Salesforce, Site Optimization, Sitecore View More
  • How do you capture the magic of the moment?

    October 15, 2020
    Sitecore + Salesforce

    Picture this scenario. You’re on the couch, watching an episode of “The Office,” when you receive an email on your phone about an…

    Customer Experience, Digital, Digital strategy, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Site Optimization, Sitecore View More
  • Marketers: It’s time to phase out the preference center

    August 12, 2020
    No-Code Preference Center

    Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data….

    Customer Experience, Digital strategy, Marketing Automation, Marketing Cloud, Personalization, Preference Center View More
  • Marketing Cloud roles & permissions explained: Part 1

    June 9, 2020

    Have you ever wondered why Marketing Cloud has a default role called Administrator and another called Marketing Cloud Administrator? What’s…

    Cloud Infrastructure, Marketing Automation, Marketing Cloud, Salesforce View More
  • Checking the healthcare industry’s pulse: How to win with connected experiences

    May 20, 2020
    Healthcare Industry Connected Experiences

    Pre-COVID, healthcare organizations were already shifting to a digital-first experience to meet patient needs and outpace their competition. While the…

    COVID, Digital, Personalization, Salesforce, Sitecore View More
  • How did DIY become the new value-add?

    May 13, 2020
    DIY is the new value-add

    To satisfy the expectations of today’s customers, you need to meet them where they are. By harnessing the power of…

    COVID, Customer Experience, Marketing Cloud, Salesforce View More
  • A creative’s wishlist for Sitecore Symposium

    December 6, 2019
    Sitecore Symposium 2020 Wishlist

    First things first: I’m not a developer. As such, I have a limited perspective as to how this year’s tech-oriented…

    AI, Customer Experience, Digital, Digital strategy, Marketing Automation, Personalization View More
  • Failing transformation? Then focus your digital strategy on #CX4CA

    December 3, 2018

    In my experience when people ask for a digital strategy, or digital transformation, they are not always sure what they…

    Digital, Digital strategy, Dubai, India, Personalization View More
  • Top Five Reasons to Attend Sitecore Symposium 2018

    September 14, 2018

    Sitecore Symposium is a once in a year opportunity for you to get your arms around the evolution of the…

    Sitecore View More
  • Sitecore User Group Recap on Sitecore Forms

    July 12, 2018

      We were honored to present at the Sitecore User Group Minneapolis on June 6th to provide a preview to…

    Personalization, Sitecore View More
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