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A view from the top: Sitecore’s Lee Miles on AI, composable and the future of CX
July 10, 2023
Sitecore’s Chief Customer Success Officer on why customer-centric brands need to rethink their marketing technology strategy to be able to…
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Sitecore 101: What every marketer needs to know about Sitecore
October 24, 2020
What every marketer needs to know about Sitecore – a leading Content Management System (CMS) that fuels data-driven marketing. Marketers…
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How do you capture the magic of the moment?
October 15, 2020
Picture this scenario. You’re on the couch, watching an episode of “The Office,” when you receive an email on your phone about an…
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Marketers: It’s time to phase out the preference center
August 12, 2020
Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data….
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Marketing Cloud roles & permissions explained: Part 1
June 9, 2020Have you ever wondered why Marketing Cloud has a default role called Administrator and another called Marketing Cloud Administrator? What’s…
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Checking the healthcare industry’s pulse: How to win with connected experiences
May 20, 2020
Pre-COVID, healthcare organizations were already shifting to a digital-first experience to meet patient needs and outpace their competition. While the…
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How did DIY become the new value-add?
May 13, 2020
To satisfy the expectations of today’s customers, you need to meet them where they are. By harnessing the power of…
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A creative’s wishlist for Sitecore Symposium
December 6, 2019
First things first: I’m not a developer. As such, I have a limited perspective as to how this year’s tech-oriented…
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Failing transformation? Then focus your digital strategy on #CX4CA
December 3, 2018
In my experience when people ask for a digital strategy, or digital transformation, they are not always sure what they…
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Top Five Reasons to Attend Sitecore Symposium 2018
September 14, 2018
Sitecore Symposium is a once in a year opportunity for you to get your arms around the evolution of the…