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Horizontal Launches Salesforce CMS Connect and CMS Sync
April 6, 2021
Building digital marketing campaigns can be a chore. Many marketers know the headache of downloading images from their content management system (CMS) and uploading them for an email send — only to…
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Personalize customer journeys in real time with Salesforce Interaction Studio
January 28, 2021Horizontal Digital has officially been approved as a Salesforce Interaction Studio implementation partner. With this new designation under our belts, we’re excited to help…
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Salesforce Digital 360 perfectly aligns with our experience-forward mission
September 30, 2020
Last week, Salesforce announced the launch of Digital 360. Digital 360 fuses Marketing Cloud, Commerce Cloud and Experience Cloud (formerly known…
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The Horizontal combination of Salesforce & Sitecore, at Salesforce Live: Middle East and Africa
September 9, 2020
The modern marketing department in MEA has to combine a large stack of technology to orchestrate the customer Experiences they…
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Marketers: It’s time to phase out the preference center
August 12, 2020
Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data….
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Marketing Cloud roles & permissions explained: Part 1
June 9, 2020Have you ever wondered why Marketing Cloud has a default role called Administrator and another called Marketing Cloud Administrator? What’s…
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How can Sitecore data help you build better Salesforce Marketing Cloud Journeys?
May 21, 2020
What if you could automatically trigger an email to customers with the top products they viewed on your website? What…