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The Path to Patient-Centric Care: Harnessing Personalization to Transform Healthcare Experiences
June 13, 2023
In an industry propelled by data and technology, and with increasing competition and patient expectations, healthcare providers need to transform…
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The best of Salesforce Summer ‘22 Release Features, Analytics Edition
May 26, 2022
Your Salesforce data just got upgraded With the new Summer ’22 Release, you’ll find a variety of enhancements to Salesforce…
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Spotlight on Carly Plewa: The Power of the Sitecore & Salesforce Relationship
February 16, 2022
Today, customers expect a personalized experience across every interaction with a brand. With the rapid advancement of digital customer engagement…
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Salesforce B2B Commerce Classic and Lightning: Two sides of the same coin
April 4, 2021
Salesforce started its B2B commerce journey back in 2018 with the acquisition of CloudCraze, a SaaS ‘B2B Commerce’ managed package…
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5 ways to filter data in Tableau CRM
March 1, 2021
Tableau CRM (formerly known as Einstein Analytics) features a powerful AI engine that can turn your data into the predictive…
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3 things you need for a campaign to succeed
February 8, 2021
I repeatedly hear comments like: my campaigns are too complex, they’re too reactive or I cannot report on them effectively….
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Personalize customer journeys in real time with Salesforce Interaction Studio
January 28, 2021Horizontal Digital has officially been approved as a Salesforce Interaction Studio implementation partner. With this new designation under our belts, we’re excited to help…
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Learning from others mistakes
January 25, 2021
What I have learned in my short time in the middle east is that the pace of life is quick,…
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Defining the End-to-End (E2E) business process
January 25, 2021
Simply put there are two types of people out there, those who are advocates of a process and those who…
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Digital transformation in the real estate industry in the Middle East
November 29, 2020
UAE-based Emaar operates a complex business in several verticals including premium properties, shopping malls and retail, and hospitality and leisure….