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  • 3 things you need for a campaign to succeed

    February 8, 2021

    I repeatedly hear comments like: my campaigns are too complex, they’re too reactive or I cannot report on them effectively….

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • Personalize customer journeys in real time with Salesforce Interaction Studio

    January 28, 2021

    Horizontal Digital has officially been approved as a Salesforce Interaction Studio implementation partner. With this new designation under our belts, we’re excited to help…

    AI, Customer Experience, Digital, Digital strategy, Marketing Automation, Marketing Cloud, Personalization, Salesforce View More
  • Learning from others mistakes

    January 25, 2021

    What I have learned in my short time in the middle east is that the pace of life is quick,…

    Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • Defining the End-to-End (E2E) business process

    January 25, 2021

    Simply put there are two types of people out there, those who are advocates of a process and those who…

    COVID, Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
  • Digital transformation in the real estate industry in the Middle East

    November 29, 2020

    UAE-based Emaar operates a complex business in several verticals including premium properties, shopping malls and retail, and hospitality and leisure….

    Analytics, Behavioral Data, Customer Experience, Digital, Digital strategy, Dubai, Personalization, Salesforce, Salesforce View More
  • Horizontal Digital appoints Adam Dore to lead its Salesforce practice in Middle East & India

    November 3, 2020

    Horizontal Digital is one of the fastest growing Salesforce partners in North America, and has appointed Adam Dore to continue…

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce View More
  • Review: Deliver personalised marketing at scale by Deepak John, Salesforce

    October 26, 2020

    Is your data in different sales platforms and business siloes? Learn how to create marketing personalisation at scale in just…

    Customer Experience, Digital, Digital strategy, Dubai, India, Marketing Automation, Marketing Cloud, Other, Personalization, Salesforce, Salesforce View More
  • How do you capture the magic of the moment?

    October 15, 2020
    Sitecore + Salesforce

    Picture this scenario. You’re on the couch, watching an episode of “The Office,” when you receive an email on your phone about an…

    Customer Experience, Digital, Digital strategy, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Site Optimization, Sitecore View More
  • Salesforce Digital 360 perfectly aligns with our experience-forward mission

    September 30, 2020
    Salesforce Digital 360

    Last week, Salesforce announced the launch of Digital 360. Digital 360 fuses Marketing Cloud, Commerce Cloud and Experience Cloud (formerly known…

    COVID, Customer Experience, Digital, Digital strategy, Marketing Cloud, Personalization, Preference Center, Salesforce View More
  • The Horizontal combination of Salesforce & Sitecore, at Salesforce Live: Middle East and Africa

    September 9, 2020

    The modern marketing department in MEA has to combine a large stack of technology to orchestrate the customer Experiences they…

    Customer Experience, Digital, Digital strategy, Dubai, Marketing Automation, Marketing Cloud, Personalization, Salesforce, Salesforce, Sitecore View More
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